Reflective Gardens was already a successful landscaping business, but the brand was in need of a refresh. Staying true to the brand’s heritage we created the RG lozenge which gave the business an edge and appeal to attract larger projects and expand the business. Working together with Chapter Agency, the tone of voice and branding was tweaked to divide the business into Care and Construction divisions and a new website was developed.
Key to new marketing was branding the numerous work vehicles within the business, increasing branding visibility in the local areas and generating a huge increase in opportunities for new projects.
